Duration 6 months and 1 Year
Advance Diploma in Digital Marketing.
Digital marketing has the potential to be a game-changer.
Digital Marketing is World Fastest Growing Industry; nowadays the future of digital marketing is bright because businesses use a wide range of smart tools to collect an ocean of data and make in-depth analyses about their target audience. It's a completely new way to approach the audience. A wider range of audiences scales their business further and generates more revenue.
Digital Marketing helps Set up a business online, run ad campaigns, develop content strategies, work on Google keyword strategies are a few of the tasks a digital marketing expert does to provide results The only trending thing online is Digital Marketing in which Social Media Marketing (SMM) is on top of the trends. With everything going digital and online, the advertising industry has also turned towards digital media. But during the past 5 to 10 years, digital media proved it a game-changer.
Digital Marketing Course Can Help You Turn Things Around.
XL Institute is a recognized digital marketing institute in your location that offers advanced Digital marketing courses designed on global standards. XL institute professionals will assist you in understanding digital marketing trends and gaining hands-on experience with various real projects so that you may obtain in-depth expertise in Social Media Marketing, Digital Marketing, Email marketing. SEO, Website Designing, Site Audits, application search optimization, and Development
XL Institute can help you kick start your career as Digital Marketing Expert, Around 69% of companies were going to hire more marketers, according to a report by Marketing Hiring Trends. The report also found that there is a considerable gap between the supply and demand of digital marketing professionals. The demand stood at around 59%, but the supply was only 19%. It means companies are dying to hire digital marketers. And learning an in-demand skill never hurts. It only means that you can get better-paying jobs with more security after learning such a highly demanded skill. XL Institute campus placement department provides a well-paid job in your city. While even learning in short term course of digital marketing.
Search Engine Optimization
"Search engine optimization" is the abbreviation for "SEO." In basic terms, it refers to the process of upgrading your website in order to boost its exposure when consumers use Google, Bing, and other search engines to look for items or services linked to your business.
Pay-per-Click
Pay-per-click (PPC) is an online marketing approach in which advertisers are charged a fee each time one of their adverts is clicked. It's essentially a means of purchasing visitors to your website rather than trying to "earn" them naturally.
Social Media Marketing
The use of social media and social networks to sell a company's products and services is referred to as social media marketing (SMM). Companies may use social media marketing to communicate with existing consumers and reach out to new ones while also promoting their intended culture, mission, or tone.
Content Marketing
Information marketing is a strategic marketing technique that focuses on producing and delivering valuable, relevant, and consistent content in order to attract and maintain a specific audience – and, eventually, to generate lucrative consumer action.
Email Marketing
An email marketing strategy is a collection of processes that a marketer develops and implements in order to attain certain marketing objectives using email marketing. This strategy provides organisations with a direct line of communication with prospects and consumers in order to promote their brands.
Mobile Digital Marketing
Mobile marketing is a multi-channel digital marketing approach aiming at reaching a target audience via websites, email, SMS and MMS, social media, and applications on their smartphones, tablets, and/or other mobile devices.
Marketing Analytics
SEO analytics is defined as a method of collecting and analyzing your data to gain a better understanding of your website's organic performance. An effective SEO analysis helps identifying key areas to focus on when optimizing your site for search engines.
Affiliate Marketing
Affiliate marketing is an online sales strategy that allows a product owner to enhance sales by allowing individuals with similar audiences—"affiliates"—to earn a fee by suggesting the product to others.
Google Adwords
Google Adwords services are intended to help companies and marketers interact with billions of individuals who are searching for answers on Google, watching movies on YouTube, discovering new places on Google Maps, reading content throughout the web, and more.
Digital Marketing Course Description in Detail
Semester 1
- Photoshop
Social Media Marketing
- Snapchat
- Vimeo
- Youtube
- Business google
- Meta
- Google Adwords
- Google Tag Manager
- Google Webmaster
- Google Analytic
SEO Tools
- Semrush
- Pleper
- GMB Crusher
- SEO Minion
- Every Where Keyword
- Many other essential tools
- E-Mail Marketing
- Application Optimization
Semester 2
- Photoshop
- Google Adwords
- Google Tag Manager
- Google Webmaster
- Google Analytic
- E-Mail Marketing
- Application Optimization
- Website Designing Complete
- Website Audit
- Content Keyword Stuffing
GMB
- Local Ranking
- Post
- Reviews
- Optimization
SEO Tools
- Semrush
- Pleper
- GMB Crusher
- SEO Minion
- Every Where Keyword
- Many More Related to SEO
Social Media Marketing
- Snapchat
- Vimeo
- Youtube
- Business google
- Meta
Practical Training On The Software By Expert Team Of XL Institute
Javascript / JQuery
jQuery is a cross-platform JavaScript library designed to simplify the client-side scripting of HTML. It is free, open-source software using the permissive MIT License.
WordPress
WordPress is a free and open-source content management system based on PHP and MySQL. To function, WordPress has to be installed on a web server, which would either be part of an Internet hosting service or a network host in its own right.
PHP
PHP: Hypertext Preprocessor is a server-side scripting language designed for Web development, but also used as a general-purpose programming language.
Bootstrap
Bootstrap is a free and open-source front-end framework (library) for designing websites and web applications. It contains HTML- and CSS-based design templates for typography, forms, buttons, navigation and other interface components, as well as optional JavaScript extensions
Adobe Dreamweaver
Adobe Dreamweaver is a proprietary web development tool from Adobe Systems. It was created by Macromedia in 1997 and developed by them until Macromedia was acquired by Adobe Systems in 2005. Adobe Dreamweaver is available for macOS and for Windows.
HTML & CSS
Hypertext Markup Language (HTML) is the standard markup language for documents designed to be displayed in a web browser. Stands for "Cascading Style Sheet." Cascading style sheets are used to format the layout of Web pages. They can be used to define text styles, table sizes, and other aspects of Web pages that previously could only be defined in a page's HTML.
Career Options
There is a huge range of career opportunities available for students after pursuing Digital Marketing Course. Some of the popular employment areas for Digital Marketing students are: