SDC Canada Certified 100% Practical Training Placement Support

Professional Diploma in AI-Powered Digital Design, Editing & Marketing

Learn graphic design, video editing, motion graphics, websites and digital marketing in one 9-month programme at XL Multimedia & Animation Institute Amritsar. Create content for a brand, prepare it for different platforms and understand how to promote it through digital campaigns.

Practical assignments and AI-assisted workflows help you build a portfolio as you learn. With SDC Canada certification and guidance for freelance work, part-time opportunities and job applications, the course connects creative training with your next career step.

100%
Placement
5
Batch Size
18+
Years Exp.
Student Student Student
★★★★★
14000+ Students Trained
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    Duration
    Duration
    9 Months
    Duration
    Eligibility
    10th Pass & Above
    Duration
    Certification
    SDC Canada
    Duration
    Learning Mode
    Hybrid - Offline
    Course Overview

    What You'll Master in Digital Design, Editing & Marketing Course

    The Professional Diploma in AI-Powered Digital Design, Editing & Marketing at XL Multimedia & Animation Institute Amritsar brings connected creative and marketing skills into one programme. It is designed for students who want to make useful digital content and understand how that content helps a business communicate, attract enquiries and build its presence online.

    You start with design fundamentals, Photoshop, Illustrator and print or social media artwork. You then move into video editing and website projects before learning SEO, social media, Google Ads, Meta Ads and campaign reporting. Working across these areas helps you understand the journey from a creative brief to a finished campaign.

    AI is included in research, content planning, design variations and production support. You learn how to improve the output yourself, maintain a consistent brand style and check the work before presenting it to a client. Regular assignments and trainer feedback build a portfolio that shows your own decisions and practical skills.

    The programme combines SDC Canada certification, an international-standard syllabus and practical learning with career guidance. It offers several connected skills within one course, with easy monthly instalment options to help families plan the fee. XL’s 18+ years of institute experience and student work stories give learners a clearer picture of the training environment.

    What is the duration of this course?

    The programme runs for 9 months and combines practical training, assignments, portfolio work and career guidance.

    Can I join after 10th or 12th?

    Yes. The eligibility is 10th Pass & Above. Students from any stream, college students, graduates, working professionals, creators and business owners can apply.

    Do I need previous experience?

    No professional design, editing or marketing experience is required. Training starts with the fundamentals and builds through guided practical work.

    What will I learn in this programme?

    You will learn graphic design, branding, print and social media creatives, video editing, motion graphics, websites, digital marketing and AI-assisted creative workflows.

    Is website design included?

    Yes. The syllabus includes HTML, responsive layouts, WordPress, business websites, landing pages and website publishing. These skills help connect creative content with digital campaigns.

    Which software and platforms are covered?

    The programme includes Photoshop, Illustrator, Premiere Pro,  and WordPress, along with Google Ads, Meta Ads Manager and Google Analytics 4. HTML and Generative AI workflows support the practical projects.

    How is AI used in the course?

    AI supports research, concept development, content planning, design variations and production ideas. Students learn to select useful outputs, improve them manually and check accuracy and brand consistency.

    What portfolio will I build?

    Your portfolio can include brand identity, social creatives, an edited promotional video, a website or landing page and a connected marketing case study. It should show your process as well as the final result.

    How is this different from a standalone Digital Marketing course?

    This programme adds substantial design, editing, motion and website work to marketing training. It suits learners who want to create the content as well as understand its promotion. A standalone course focuses more closely on one discipline.

    Can I start freelancing or working during the course?

    As your skills and portfolio develop, XL provides guidance for suitable freelance, internship or part-time opportunities. Students can begin with a focused service and build experience over time; work and income depend on individual readiness and available opportunities.

    Does XL provide placement support?

    Yes. Support includes portfolio feedback, CV and interview preparation, job-opportunity guidance and freelancing support. Selection is decided by the employer or client.

    What certification and learning mode are offered?

    Certification is SDC Canada, and the listed learning mode is Hybrid – Offline. Discuss the current class schedule and available learning arrangements during your counselling session.

    What are the fees, instalment options and batch timings?

    Easy monthly instalment options are available. Contact XL for the current total fee, payment schedule and upcoming batch timings, or book a free demo to discuss the programme.

    Course Highlights

    • 9-month professional diploma with SDC Canada certification
    • Graphic design, video editing and website projects
    • SEO, social media, Google Ads, Meta Ads and campaign reporting
    • AI-assisted planning, content creation and creative workflows
    • Practical projects with small-batch faculty guidance
    • Portfolio development through connected brand and campaign work
    • Freelancing, part-time opportunity and placement support
    • Easy monthly instalment options
    Book Free Demo →
    Syllabus

    What You'll Learn — Module by Module

    Each module is taught by working industry professionals. You build a real portfolio project at every stage.

    M1 Graphic Design Essentials

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    • Design principles, colour theory, typography, layout and visual hierarchy
    • Raster and vector artwork, image resolution, file types and RGB/CMYK output
    • Adobe Photoshop: selections, layers, masks, retouching and image composition
    • Adobe Illustrator: shapes, Pen Tool, vectors, icons and basic brand artwork
    • AI application: develop visual references and variations, then refine the selected design manually

    M2 Branding, Print & Social Media Design

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    • Read a creative brief and define the audience, message and visual direction
    • Logo design, colour palettes, typography and basic brand guidelines
    • Business cards, flyers, brochures, posters and banners
    • Social media posts, stories, carousels, thumbnails and advertising creatives
    • Adapt the same campaign for print and digital formats; prepare final files
    • AI application: generate concept options and draft copy while retaining a consistent brand style

    M3 Professional Video & Audio Editing

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    • Adobe Premiere Pro workspace, media organisation, sequences and timeline editing
    • Storytelling, shot selection, pacing, continuity, transitions and visual effects
    • Dialogue, music and sound-effects balance; audio editing within the video workflow
    • Titles, captions, colour correction and platform-specific exports
    • Reels, interviews, promotional videos and social advertisements
    • AI application: script and edit planning, caption assistance and human quality checks

    M4 Website Design & Landing Pages

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    • HTML page structure and styling
    • Responsive layouts, navigation and readable mobile content
    • WordPress page creation and website content management
    • Business website layouts, landing pages, forms and calls to action
    • Website publishing, basic checks and preparing pages for campaign traffic
    • AI application: draft page copy and layout ideas, followed by manual editing and testing

    M5 Digital Marketing & Campaign Measurement

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    • Marketing objectives, audience understanding, content strategy and calendars
    • SEO: search intent, on-page content, local search and basic website checks
    • Social media marketing across relevant channels, including content publishing and engagement
    • Google Ads: campaign structure, keywords, ads, budgets and conversion concepts
    • Meta Ads: objectives, audiences, creatives and lead-generation campaign planning
    • Content and email marketing, calls to action and responsible audience communication
    • Google Analytics 4: traffic, engagement and campaign-report interpretation
    • AI application: organise research, draft campaign ideas and explain reports after checking the data

    M6 Integrated Projects, Portfolio & Career Preparation

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    • Connect brand identity, social creatives, promotional video, motion content and website work
    • Develop a digital campaign plan and explain how each creative supports its objective
    • Show selected AI inputs, final decisions and manual improvements in the project process
    • Build portfolio case studies with the brief, tools, process, outcome and individual contribution
    • Client communication, scope, quotations, revisions and file delivery
    • Freelance profile, CV, interview and portfolio-presentation preparation
    📋
    Download Full Syllabus

    Get the detailed module-by-module curriculum PDF sent to your WhatsApp instantly.

    💬 Get Syllabus on WhatsApp


    Who Can Join?

    • Students after 10th or 12th from any stream
    • College students, graduates and beginners exploring creative careers
    • Content creators and social media professionals
    • Business owners who want to improve their content and online promotion
    • Working professionals and freelancers adding design, video and marketing skills
    Book Free Demo →
    Why XL Institute

    Why Choose XL Institute?

    At XL Institute, you'll learn by working on real projects that combine design, editing, websites, and digital marketing with practical training and expert guidance.

    Award

    Learn by Creating

    Work on designs, videos, website pages and campaign assignments. Regular practice helps you connect the software to the kind of work a business or client needs.

    CREATIVE, HANDS-ON LEARNING
    Award

    Small Batches, Personal Guidance

    Get time to ask questions, receive corrections and improve your projects with faculty feedback. Training develops from the basics into practical project work.

    PERSONALISED LEARNING
    Award

    Professional Tools & AI Workflows

    Build skills across design, editing, websites and digital campaigns using professional tools and AI-assisted methods. Learn to check and improve the output yourself.

    INDUSTRY-RELEVANT TRAINING
    Award

    A Portfolio That Shows Your Skills

    Create a connected body of work that you can explain during interviews or client discussions, including your brief, choices, revisions and finished output.

    PORTFOLIO DEVELOPMENT
    Award

    Career & Freelancing Support

    Receive guidance on portfolio presentation, interviews, client communication and suitable work opportunities as your skills develop. Student stories show how different learners have applied their training.

    CAREER GUIDANCE
    Award

    18+ Years of Institute Experience

    Learn in XL’s creative environment with practical labs, production and chroma facilities, and a record of student work. Several connected skills in one programme and monthly instalments help families plan their investment.

    TRUSTED BY THOUSANDS OF STUDENTS
    14,000+
    Students Trained
    18+
    Years Experience
    4.7★
    Google Rating
    100%
    Placement Support
    Software Training

    Industry Tools You'll Master at XL

    Master the industry-standard software and tools used by professionals to create, design, and deliver real-world projects.

    Palette
    Adobe Photoshop
    Image editing, compositions and digital creatives
    Palette
    Adobe Illustrator
    Vector artwork, logos and brand assets
    Palette
    Adobe Premiere Pro
    Video editing, captions, sound and exports
    Palette
    WordPress
    Business websites, page content and publishing
    Palette
    HTML
    Web structure, styling and responsive foundations
    Palette
    Google Ads
    Search-advertising setup and campaign planning
    Palette
    Meta Ads Manager
    Facebook and Instagram advertising
    Palette
    Google Analytics 4
    Traffic, engagement and campaign reporting
    Palette
    Generative AI: Creative Work
    Concepts, references and design/video planning
    Palette
    Generative AI: Content & Research
    Draft content, research organisation and report support
    Career Outcomes

    What Can You Do After This Course?

    Creative and digital marketing skills are valuable across agencies, startups, e-commerce businesses, media companies, and corporate organisations. After completing the course, you can explore roles such as the following:

    • Build a Professional Portfolio Across Multiple Creative Skills
    • Internship, Career Guidance & Placement Support
    • Freelancing Opportunities in Design, Video & Digital Marketing
    • Career Opportunities Across Agencies, Brands & Digital Businesses
    Palette
    Graphic design
    Graphic Designer / Visual Content Designer — brand assets, print layouts and social creatives
    Avg Salary
    ₹20,000–₹40,000/month
    Palette
    Video Editor
    Video Editor — reels, promotional videos and animated content
    Avg Salary
    ₹20,000–₹45,000/month
    Palette
    Website Designer
    Junior Website — responsive business pages and landing-page content
    Avg Salary
    ₹22,000–₹45,000/month
    Palette
    Digital Marketing Executive
    Digital Marketing / SEO Executive — content optimisation, campaign assistance and reporting
    Avg Salary
    ₹22,000–₹45,000/month
    Palette
    Social Content Designer
    Social Media / Content Executive — content calendars, publishing and creative coordination
    Avg Salary
    ₹20,000–₹40,000/month
    Palette
    Freelance Creative Professional
    Freelance Creative Professional — focused design, editing, website or marketing services
    Avg Salary
    ₹25,000–₹60,000+/month
    Career Outcomes

    Start Building Experience and Earning During Your Course

    At XL, students are guided to apply their skills through practical assignments, part-time opportunities, internships and freelance projects. Along with technical training, students learn portfolio presentation, client communication, project delivery and professional working methods.

    85% of XL Students Start Earning During Their Studies*

    Student Work

    Real Projects by Real Students

    These aren't mock assignments. Every project below was created during the course — for real clients or industry showcases.

    Student Reviews

    What Our Students Say

    4.7
    ★★★★★
    14000+ Students Trained
    5 ★89%
    4 ★8%
    3 ★2%
    2 ★1%
    ★★★★★

    "Lovepreet travelled from Harike to Amritsar for her training at XL. During the course, she started working from home and earning ₹12,000 per month. She later took on freelance and part-time work, earning around ₹20,000 per month. Her story shows how learning and paid work can develop together, with experience growing step by step rather than beginning only after the course ends."

    Lovepreet Kaur
    Lovepreet Kaur
    Digital Design, Editing & Marketing
    ★★★★★

    "Noureen used her digital marketing learning at XL to begin freelance work from home. In her shared student story, she reported earning around ₹15,000 per month. Her experience is a useful example for learners interested in remote client work and shows one way practical skills can lead to paid assignments outside a regular office job."

    Noureen
    Noureen
    Digital Design, Editing & Marketing
    ★★★★★

    "I am Simarjeet singh and I completed my course from XL Multimedia & Animation. The institute helped me understand professional camera operations, lighting"

    Simarjeet singh
    Simarjeet singh
    Digital Design, Editing & Marketing
    FAQ

    Frequently Asked Questions

    Everything students from Amritsar, Tarn Taran, Batala and nearby areas want to know.

    Find Us

    Visit XL Institute in Amritsar

    📍
    Address SCO-6, Level 5, B-Block
    Ranjit Avenue, Amritsar, Punjab
    📞
    Call / WhatsApp +91 99144 88881  ·  +91 97819 33000
    ✉️
    ★★★★★
    4.7/5 reviews on Google · 14,000+ Students Trained

    Admission Process - 4 Simple Steps

    From inquiry to course start in under a week · No entrance test
    1
    Book a Free Demo Class Attend a practical demo and understand the course, training method and career scope. Online or Walk-in
    2
    Attend a Counselling Session Discuss course details, batch timings, certification, fees and payment options. ~30 Minutes
    3
    Complete Registration Submit the required details and registration amount to reserve your seat. EMI Available
    4
    Start Your Training Join your selected batch and begin practical learning from the first day. Admissions open for upcoming batch
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