SDC Canada Certified 100% Practical Training Placement Support

Professional Diploma in AI-Powered Digital Marketing

Learn SEO, Google Ads, Meta Ads, social media marketing, content strategy, lead generation, analytics and AI-assisted marketing workflows through practical training at XL Multimedia & Animation Institute, Amritsar.

Learn through current international marketing workflows, live campaign exercises and personal guidance from experienced Digital Marketing trainers. Build a portfolio for jobs, part-time work, freelancing or business growth, with an SDC Canada-certified diploma and placement and freelancing support from an institute serving Amritsar students for more than 18 years.

100%
Placement
5
Batch Size
18+
Years Exp.
Student Student Student
★★★★★
14000+ Students Trained
Book a Free Demo
Experience the training, meet the faculty and explore the course before enrolling.






    Duration
    Duration
    4 Months
    Duration
    Eligibility
    10th Pass & Above
    Duration
    Learning Mode
    Hybrid - Offline
    Duration
    Certification
    SDC Canada
    Course Overview

    What You'll Master in Digital Marketing Course in Amritsar

    The Professional Diploma in AI-Powered Digital Marketing is a practical 4-month course for learners who want to understand how businesses attract audiences, generate leads and measure online performance. Training is guided by experienced Digital Marketing faculty with practical campaign knowledge.

    Students learn SEO, Local SEO, Google Ads, Meta Ads, social media marketing, content planning, WordPress, landing pages, analytics and performance marketing through assignments and live campaign exercises. Generative AI supports research, content ideas, ad variations, campaign planning and analysis, with human review, fact-checking and brand control. The curriculum is regularly updated around current international tools and industry workflows. As Amritsar’s oldest private Multimedia & Animation institute, XL brings more than 18 years of training experience, verified student outcomes and placement and freelancing support.

    Learners build campaign plans, audits, creatives, reports and presentations for jobs, part-time opportunities, freelance work or business growth. The SDC Canada-certified diploma and depth of practical training are offered at an accessible course fee, creating strong value without reducing syllabus coverage.

    What is the duration of the AI-Powered Digital Marketing course?

    The Professional Diploma in AI-Powered Digital Marketing is a 4-month program with practical assignments, campaign exercises and portfolio development.

    Can I join this course after 10th or 12th?

    Yes. Students from any stream can join after 10th or 12th. College students, graduates, working professionals, business owners and beginners can also apply.

    Is previous marketing or coding experience required?

    No previous marketing experience is required, and coding is not needed to begin. Website, landing-page and tracking concepts are taught in a practical, beginner-friendly way.

    What will I learn in the course?

    The course covers digital marketing fundamentals, WordPress, content marketing, social media, SEO, Local SEO, Google Ads, Meta Ads, lead generation, analytics, performance marketing and AI-assisted workflows.

    Does the course include Generative AI?

    Yes. Students learn AI-assisted research, content planning, ad-copy variations, creative concepts and campaign analysis. They also learn fact-checking, brand control, privacy and responsible AI use.

    Will I work on live projects or campaigns?

    Training includes practical assignments, audits, campaign plans, content calendars, reports and portfolio projects. Any live client work shown on the website should reflect the actual batch and permissions available.

    Which tools will I learn?

    The public tools list may include Google Analytics 4, Search Console, Google Ads, Keyword Planner, Meta Business Suite, Meta Ads Manager, WordPress, Canva, SEO research tools and AI tools such as ChatGPT or Gemini. The institute should display only tools included in the current syllabus.

    What jobs can I apply for after completing the course?

    Depending on skills and portfolio quality, learners can explore roles in digital marketing, SEO, social media, paid advertising, performance marketing, content, lead generation, analytics and freelance services.

    Can I start freelancing or earning during the course?

    Students who become confident in a focused skill may explore internships, part-time work or freelance projects during training. Results vary according to skills, consistency and available opportunities.

    Does XL provide placement support?

    Yes. XL provides placement, part-time and freelancing support through portfolio preparation, interview guidance, client-work preparation and job-opportunity assistance. This support is backed by verified student outcomes displayed on the page. Final selection and income depend on the learner’s skills, portfolio, consistency, interview and available opportunities.

    Is the diploma certified by SDC Canada?

    Yes. Students receive an SDC Canada-certified diploma. The course curriculum is regularly updated around current international Digital Marketing tools, platform workflows and responsible AI-assisted practices. Use this exact certification wording consistently across the page.

    Is the course online or offline?

    The learning mode is Hybrid – Offline. The page should clearly explain the offline practical classes and any online learning support that is genuinely included.

    Where is XL Institute located in Amritsar?

    XL Multimedia & Animation Institute is located at SCO-6, Level 5, B-Block, District Shopping Complex, Ranjit Avenue, Amritsar, Punjab – 143001.

    Course Highlights

    • 4-Month Professional Diploma Program
    • SDC Canada-Certified Diploma with an Industry-Updated Curriculum
    • SEO, Local SEO, Google Ads, Meta Ads & Social Media Marketing
    • Experienced Trainers, Small Batches & Personal Guidance
    • AI-Assisted Research, Content, Advertising & Analysis Workflows
    • Live Campaign Exercises, Lead Generation & Performance Tracking
    • Portfolio Projects for Jobs, Freelancing or Business Growth
    • Verified Student Outcomes with Placement & Freelancing Support
    Book Free Demo →
    Our Trainers

    Learn from Industry Professionals

    Learn from industry practitioners who run live campaigns for real clients - not just classroom theory.

    Animation instructor at XL Institute Amritsar

    Gagan Malhotra

    Digital Marketing & SEO Expert
    18 years | Worked with IT Firms, Digital Agencies
    Animation instructor at XL Institute Amritsar

    Tanya

    Social Media & Content Strategist
    12 years | Freelancer for 50+ brands
    Syllabus

    What You'll Learn - Module by Module

    Each module is taught by working industry professionals. You build a real portfolio project at every stage.

    M1 Digital Marketing Foundations & Strategy

    +
    • Digital channels, customer journeys and marketing funnels
    • Audience research and buyer personas
    • Brand positioning and campaign objectives
    • Marketing metrics, KPIs and ethical practices

    M2 Websites, WordPress & Landing Pages

    +
    • Domain, hosting and website fundamentals
    • WordPress pages and content updates
    • Landing-page structure and calls to action
    • Lead forms, mobile usability and conversion basics

    M3 Content Marketing & Copywriting

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    • Content pillars and editorial planning
    • Marketing copy, captions and calls to action
    • Canva-based social media creatives
    • Content calendars and brand consistency

    M4 Social Media Marketing

    +
    • Instagram, Facebook, YouTube and platform strategy
    • Profile optimisation and audience engagement
    • Reels, posts, stories and community management
    • Organic growth, reporting and content improvement

    M5 Search Engine Optimisation & Local SEO

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    • Keyword research and search intent
    • On-page, technical and off-page SEO fundamentals
    • Google Search Console and SEO audits
    • Google Business Profile and Local SEO

    M6 Google Ads & Search Marketing

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    • Google Ads account and campaign structure
    • Keyword planning, match types and negative keywords
    • Search, Display and video campaign fundamentals
    • Ad copy, bidding, budgets and conversion tracking
    • Campaign optimisation and reporting

    M7 Meta Ads & Lead Generation

    +
    • Meta Business Suite and Ads Manager
    • Campaign objectives and audience selection
    • Creative formats, lead forms and landing pages
    • Budgeting, testing, remarketing and optimisation
    • Cost-per-lead and performance analysis

    M8 Analytics, Tracking & Reporting

    +
    • Google Analytics 4 fundamentals
    • Google Tag Manager and conversion-event basics
    • Campaign URLs and attribution fundamentals
    • Dashboards, performance reports and insight writing

    M9 Email, WhatsApp & Customer Retention

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    • Email-list and campaign fundamentals
    • Segmentation, subject lines and calls to action
    • WhatsApp marketing workflows and consent
    • Follow-up, retention and responsible messaging

    M10 E-Commerce & Performance Marketing

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    • E-commerce customer journey and product promotion
    • Offers, remarketing and conversion funnels
    • Performance metrics, ROI and optimisation decisions
    • Campaign planning across multiple channels

    M11 Generative AI for Digital Marketing

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    • AI-assisted audience, keyword and competitor research
    • Content briefs, captions, ad-copy variations and creative concepts
    • Campaign planning, summarisation and reporting assistance
    • Prompting, brand voice and quality-control workflows
    • Fact-checking, privacy, copyright and responsible AI use

    M12 Live Projects, Portfolio & Career Preparation

    +
    • SEO audit and Local SEO project
    • Google Ads and Meta Ads campaign plan
    • Social media strategy and content calendar
    • Analytics report and campaign presentation
    • Portfolio, interview, freelancing and client-pitch preparation
    📋
    Download Full Syllabus

    Get the detailed module-by-module curriculum PDF sent to your WhatsApp instantly.

    💬 Get Syllabus on WhatsApp


    Who Can Join?

    • Students after 10th or 12th from any stream
    • College students and graduates
    • Beginners with no previous marketing experience
    • Working professionals planning a career change
    • Business owners and entrepreneurs
    • Freelancers, content creators and social media managers
    • Homemakers interested in flexible or work-from-home opportunities
    Book Free Demo →
    Why XL Institute

    Why Choose XL Institute?

    At XL Institute, learn digital marketing hands-on - real projects, live campaigns, and a portfolio that preps you for jobs, freelancing, or your own business.

    Award

    100% Practical Training

    Learn through assignments, live campaign exercises, audits, content calendars, reports and portfolio projects rather than theory alone.

    LEARN BY DOING
    Award

    Experienced Digital Marketing Faculty

    Learn from experienced Digital Marketing trainers with practical knowledge across SEO, Local SEO, Google Ads, Meta Ads, content, analytics and lead generation.

    PERSONAL ATTENTION FOR EVERY STUDENT
    Award

    SDC Canada Certification

    Earn an SDC Canada-certified diploma while learning an industry-updated curriculum aligned with current international tools, platform workflows and responsible AI-assisted marketing practices.

    INDUSTRY-RELEVANT TRAINING
    Award

    Proven Placement & Student Outcomes

    XL's placement, part-time and freelancing support is backed by verified student outcomes. Display genuine student names, photographs, roles or work types, outcome dates and earning figures only where records and student permission are available.

    PROJECT-BASED LEARNING
    Award

    Professional Portfolio & Early Work Exposure

    Build practical evidence for employers and clients, with guidance for portfolio presentation, interviews, part-time opportunities, freelance services and job applications.

    PREPARE FOR REAL OPPORTUNITIES
    Award

    Strong Course Value & Flexible Payment Options

    The course combines 12 structured modules, practical campaign exercises, portfolio development, certification and career support at an accessible fee. Show fee and EMI options transparently; avoid cheapest or unsupported competitor-price comparisons.

    A LEGACY OF STUDENT SUCCESS
    14,000+
    Students Trained
    18+
    Years Experience
    4.7★
    Google Rating
    100%
    Placement Support
    Software Training

    Industry Tools You'll Master at XL

    Get hands-on with the same tools used by digital marketing agencies and in-house teams - including Google Analytics, Google Ads, Meta Ads Manager, SEMrush, Canva, and AI marketing tools like ChatGPT and Google Gemini.

    Palette
    Google Analytics 4
    Website analytics, events and performance reporting
    Palette
    Google Search Console
    Search visibility, indexing and SEO monitoring
    Palette
    Google Ads
    Search, Display and paid campaign workflows
    Palette
    Google Keyword Planner
    Keyword research and campaign planning
    Palette
    Google Tag Manager
    Tag and conversion-event fundamentals
    Palette
    Meta Business Suite
    Social media management and publishing
    Palette
    Meta Ads Manager
    Facebook and Instagram advertising
    Palette
    WordPress
    Web pages, landing pages and content management
    Palette
    Canva
    Social media and advertising creatives
    Palette
    SEMrush / Ubersuggest
    SEO and competitor research; use according to licensed access
    Palette
    ChatGPT / Gemini
    AI-assisted research, planning, drafting and analysis
    Career Outcomes

    Career Opportunities After - AI-Powered Digital Marketing Course

    After completing the program, learners can explore roles with digital agencies, in-house marketing teams, e-commerce brands, education, hospitality, real estate, healthcare, media and local businesses. Opportunities also exist in part-time work, freelancing and promoting an independent business.

    • Placement Assistance & Career Guidance
    • Freelancing & Client Project Opportunities
    • Creative concepts and campaign variations
    • Skills for Careers in Digital Marketer
    Palette
    SEO Specialist
    Search Engines • Websites • Agencies
    Avg Salary
    ₹20k–₹45k/mo
    Palette
    Social Media Manager
    Brands • Startups • Digital Agencies
    Avg Salary
    ₹25k–₹60k/mo
    Palette
    Performance Marketer
    Google Ads • Meta Ads • Lead Generation
    Avg Salary
    ₹30k–₹70k/mo
    Palette
    Digital Marketing Executive
    Businesses • E-commerce • Marketing Teams
    Avg Salary
    ₹18k–₹40k/mo
    Palette
    Google Ads Specialist
    Google Ads • Lead Generation
    Avg Salary
    ₹22k–₹50k/mo
    Palette
    Meta Ads Specialist
    Meta Ads • Lead Generation
    Avg Salary
    ₹22k–₹50k/mo
    Palette
    Content Marketing Executive
    Businesses • E-commerce • Marketing Teams
    Avg Salary
    ₹22k–₹50k/mo
    Palette
    Email Marketing Specialist
    Businesses • E-commerce • Marketing Teams
    Avg Salary
    ₹22k–₹50k/mo
    Palette
    E-commerce Marketing Executive
    Businesses • E-commerce • Marketing Teams
    Avg Salary
    ₹22k–₹50k/mo
    Career Outcomes

    Start Building Experience and Earning During Your Course

    At XL, students are guided to apply their skills through practical assignments, part-time opportunities, internships and freelance projects. Along with technical training, students learn portfolio presentation, client communication, project delivery and professional working methods.

    85% of XL Students Start Earning During Their Studies*

    Student Work

    Real Projects by Real Students

    These aren't mock assignments. Every project below was created during the course — for real clients or industry showcases.

    Student Reviews

    What Our Students Say

    4.7
    ★★★★★
    14000+ Students Trained
    5 ★89%
    4 ★8%
    3 ★2%
    2 ★1%
    ★★★★★

    "XL's practical Digital Marketing training helped me understand how real campaigns are planned and managed. With regular faculty guidance, I improved my skills in social media, advertising and client handling. During my learning journey, I started part-time work along with freelance projects. I am now earning approximately Rs. 45,000 per month through part-time and freelance work."

    om
    Om Aggarwal
    Diploma in Digital Marketing & SMM
    ★★★★★

    "I joined XL's Digital Marketing course while continuing my Class 12 studies. The practical assignments and personal guidance helped me understand social media marketing and client work step by step. During the course, the institute supported me in finding a part-time opportunity. I am now gaining real work experience and earning approximately Rs. 12,000 per month alongside my studies."

    Dhruv
    Dhruv
    Diploma in Digital Marketing & SMM
    ★★★★★

    "The Digital Marketing course at XL gave me practical exposure to campaign planning, client communication and online business promotion. The faculty guided me through real assignments and helped me become confident in handling projects independently. After completing my training, I started my own digital marketing company and am now earning approximately Rs. 50,000 per month through client projects."

    Siddharth
    Siddharth
    Diploma in Digital Marketing & SMM
    FAQ

    Frequently Asked Questions

    Everything students from Amritsar, Tarn Taran, Batala and nearby areas want to know.

    Find Us

    Visit XL Institute in Amritsar

    📍
    Address SCO-6, Level 5, B-Block
    Ranjit Avenue, Amritsar, Punjab
    📞
    Call / WhatsApp +91 99144 88881  ·  +91 97819 33000
    ✉️
    ★★★★★
    4.7/5 reviews on Google · 14,000+ Students Trained

    Admission Process - 4 Simple Steps

    From inquiry to course start in under a week · No entrance test
    1
    Book a Free Demo Class Attend a practical demo and understand the course, training method and career scope. Online or Walk-in
    2
    Attend a Counselling Session Discuss course details, batch timings, certification, fees and payment options. ~30 Minutes
    3
    Complete Registration Submit the required details and registration amount to reserve your seat. EMI Available
    4
    Start Your Training Join your selected batch and begin practical learning from the first day. Admissions open for upcoming batch
    Call WhatsApp